I'm a co-founder and co-CEO of Recast, a marketing optimization platform for modern brands. I am also the Managing Partner of Gradient Metrics, a quantitative market research firm with expertise in survey-based research and marketing science. Starting January 2023 I will be an adjunct professor at Columbia Business School. I went to Pomona College, LSE, and Wharton. I live in Brooklyn. I spend a lot of time on Twitter. You can see old writing here.